Children eggs - it’s interestingly! «Polziki» with iodine is a new name in the egg market

The integrated poultry farm «Roskar» has introduced a new product to the market: eggs «Polziki» with unusual sand color with the increased content of iodine.

 

It is expected, that the bright design of packages with game elements will draw attention, first of all, of a children's audience. And for parents an argument in favour of purchasing a new egg becomes presence of a useful element - iodine.

 

Lack of iodine has an extremely negatively effect on the body. It’s especially dangerous for children because lack of iodine causes a delay in intellectual and physical development of an organism. An egg enriched with iodine is an ideal product for completion of its lack of an organism.

 

To get «Polziki» eggs organic iodine is added to a layer diet. Then it goes through an organism of a layer and is accumulated in an egg. The egg is a unique biological system.

There can not be anything harmful in it for embryo development. Therefore all the additives including iodine concentrate here in optimum quantity and become completely organic. In such state iodine is sucked in the best way by a body. A full set of all microelements in enriched eggs is their main advantage.

 

«Polziki» eggs are recommended by Russian Academy of Medical Science of Institute of Food

 

Convenient packing (6 eggs) will make the product noticeable on a shelf and will enable the buyer to get always only fresh production.

 

To introduce a new product in October-November, 2007 complex advertisement campaign (AC) was arranged by a department of marketing of an integrated poultry farm «Roskar», including advertising in the underground, in mass-media, a series non-standard advertises in large shops of city, advertising in Internet. The basic message broadcasted by means of AC for a children's audience: «Polziki»: it’s interesting. The basic message for an audience of parents: «Polziki»: it’s interesting and it is useful for your child ».